Social Media Assistant (225-1011)

The Social Media Assistant is a dynamic and enthusiastic professional responsible for helping manage and enhance an organization's presence across various social media platforms. This role involves creating engaging content, interacting with the audience, monitoring trends, and assisting with the execution of social media strategies that align with business goals. The ideal candidate should possess creativity, attention to detail, and a strong understanding of the digital landscape. They will work closely with the marketing team to curate content that resonates with the target audience and supports broader marketing initiatives. This position requires excellent communication skills and the ability to manage multiple tasks effectively in a fast-paced environment.

Responsibilities

• Assist in developing and implementing social media strategies that align with business targets.
• Create, edit, and publish engaging content across various social media platforms.
• Monitor social media channels for industry trends and audience engagement activities.
• Respond to social media inquiries and coordinate with the service team for issue resolution.
• Collaborate with the marketing team to ensure content alignment with brand guidelines.
• Conduct research on audience preferences and trends to optimize engagement.
• Prepare monthly reports on social media performance metrics and progress.
• Schedule and manage weekly and monthly social media calendars for optimal visibility.
• Support social media promotional campaigns and contests to boost engagement and reach.
• Maintain up-to-date knowledge of social media best practices and digital technologies.
• Assist in developing multimedia content ideas that enhance platform engagement.
• Engage with online communities to foster positive relationships and brand awareness.

Requirements

• Bachelor's degree in Marketing, Communications, or related field preferred.
• Proven experience in social media management or similar roles is advantageous.
• Proficiency with social media management tools and content management systems.
• Strong communication skills with an ability to convey ideas clearly and effectively.
• Excellent organizational skills and ability to manage multiple priorities concurrently.
• Creative mindset with a keen eye for detail and visual aesthetics.
• Familiarity with SEO, web traffic metrics, and digital marketing trends.