SEO Specialist (225-926)

An SEO Specialist is a digital marketing professional responsible for improving a website's visibility and ranking on search engines like Google, Bing, and Yahoo. By utilizing a mix of technical expertise, meticulous keyword research, and effective content strategies, an SEO Specialist aims to increase organic traffic and improve a site’s presence across various search engine platforms. Their role is crucial in helping businesses reach potential customers by optimizing website content and ensuring that all aspects of the site align with search engine algorithms. An effective SEO Specialist remains updated with the latest search trends, changes in algorithms, and the best optimization practices to continuously enhance a website's performance.

Responsibilities

• Conduct thorough keyword research to identify valuable phrases aimed at high-ranking potential.
• Analyze competitors and strategize link-building opportunities for improved domain authority.
• Optimize website content, including meta tags, headers, and on-page elements for search engines.
• Develop and implement successful SEO strategies to improve organic traffic and rankings.
• Monitor, track, and report on search metrics using tools like Google Analytics and Search Console.
• Work in collaboration with content creators to enhance content with relevant SEO keywords.
• Keep abreast of algorithm updates and adjust SEO strategies as needed to maintain effectiveness.
• Perform technical SEO audits on websites and suggest enhancements to improve performance.
• Facilitate off-page SEO tasks such as link building, guest posting, and backlink acquisitions.
• Promote and manage the SEO health of websites to prevent penalties from search engines.
• Conduct regular performance analysis to track the effectiveness of SEO initiatives implemented.
• Perform A/B testing on various site elements to effectively determine user engagement impacts.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field is preferred.
• Proven experience as an SEO Specialist or in a similar digital marketing role.
• Proficient understanding of search engine algorithms and ranking methods is required.
• Experience with SEO tools like Google Analytics, SEMrush, or Moz for optimization tasks.
• Familiarity with technical SEO practices, including website audits and load speed optimization.
• Strong analytical skills to interpret and act on data from various performance metrics.
• Excellent communication skills to clearly convey strategies and collaborate with team members.