SEO Specialist 17N25

An SEO Specialist is a key player in enhancing the online visibility and performance of a website through search engine optimization strategies. This role involves analyzing, reviewing, and implementing changes to websites so they are optimized for search engines. It is the responsibility of the SEO Specialist to maximize the traffic to a site by improving page rank within search engines. This dynamic role requires a deep understanding of keyword research, SEO copywriting, and the ever-evolving trends in the digital marketing landscape. The successful candidate will be adept at identifying opportunities for improvement and collaborating with content creators to ensure all SEO best practices are consistently adhered to. Additionally, the SEO Specialist will need to stay current with the latest trends and algorithm updates from major search engines to maintain the competitive edge of the organization's online presence.

Responsibilities

• Conduct detailed keyword research to guide content creators and marketing efforts.
• Optimize landing pages for search engine marketing to improve organic visibility.
• Perform ongoing keyword discovery and optimization on relevant content for our website.
• Develop and implement effective link building strategies to increase domain authority.
• Collaborate with the content team to create quality content for target audiences and search engines.
• Monitor, analyze, and report on website ranking performance and SEO campaigns.
• Identify SEO issues and recommend fixes, ensuring the website is up-to-date with best practices.
• Stay updated with the latest SEO and digital marketing trends and industry changes.
• Coordinate with developers to ensure SEO best practices are implemented on newly developed code.
• Work with the marketing team to drive SEO in content creation and content programming.
• Analyze competitors' activities, website structures, and keyword strategies for opportunities.
• Utilize social media networks to create online brand awareness and support SEO strategies.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or related field is preferred.
• Proven experience as an SEO Specialist or similar role in the digital marketing sector.
• Strong understanding of search engine algorithms and ranking methods.
• Experience with SEO tools such as Google Analytics, SEMrush, and Ahrefs.
• Proficiency in HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms, staying abreast of updates.
• Excellent communication skills and ability to manage multiple projects and deadlines.