SEO Specialist 11J25

An SEO Specialist is a pivotal professional tasked with enhancing the visibility of a company's online content and driving more traffic to its website. The role involves optimizing web pages, developing strategic keywords, and implementing both on-page and off-page optimization techniques to achieve higher search engine rankings. The specialist collaborates with marketing and content teams to align SEO strategies with overall business objectives. They are also responsible for staying updated with the latest SEO trends and algorithm changes by search engines, ensuring the company's online presence remains competitive and relevant. Working in a fast-paced digital environment, an SEO Specialist must possess a blend of technical skills, analytical abilities, and creative thinking.

Responsibilities

• Conduct comprehensive keyword research to guide content creators and optimize existing content.
• Monitor and analyze SEO statistics using various tools to draw actionable insights.
• Implement link-building strategies that align with the company’s SEO goals.
• Perform ongoing keyword discovery, expansion, and optimization to drive traffic.
• Research and analyze competitors’ SEO strategies to innovate and implement company improvements.
• Work closely with the web development team to ensure SEO best practices are integrated.
• Create detailed and informative reports using data from Google Analytics and other SEO tools.
• Stay updated with SEO, search engine, and internet marketing trends and developments.
• Optimize websites for both desktop and mobile users to improve site experience and ranking.
• Collaborate with content marketing and social media teams to enhance website marketing efforts.
• Develop and manage the company’s SEO and PPC campaigns for targeted outcomes.
• Ensure sites are technically optimized to achieve first-page ranking on search engines.

Requirements

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• Proven experience as an SEO Specialist or similar digital marketing role.
• In-depth knowledge of popular SEO and analytics tools like Google Analytics.
• Understanding of ranking factors and search engine algorithms for effective optimization.
• Strong analytical skills with excellent attention to detail and problem-solving abilities.
• Familiarity with web design and development processes to enhance SEO implementation.
• Excellent communication skills to interact with team members and external partners effectively.