SEO Specialist 11F25

As an SEO Specialist, you will take the lead in optimizing our website to increase visibility in search engines, driving organic traffic, and improving our online presence. Working closely with the digital marketing team, you will strategize and execute effective SEO campaigns that align with broader business goals. Your expertise in keyword research, content optimization, and analytics will be crucial in identifying opportunities for improvement and implementing strategies that enhance search engine rankings. You will oversee technical SEO elements such as site architecture and evaluate the effectiveness of current strategies, leveraging your skills to maximize ROI. This role is perfect for a results-oriented SEO expert with a keen understanding of the latest SEO trends and search engine algorithms, ready to contribute significantly to our marketing success.

Responsibilities

• Conduct comprehensive keyword research to guide content creators and optimize on-page elements.
• Develop and implement successful SEO strategies that align with business objectives.
• Analyze website architecture and structure for opportunities to improve SEO performance.
• Prepare detailed SEO reports and analytics to inform improvements and performance tracking.
• Collaborate with the content marketing team to optimize existing content and create SEO-friendly new content.
• Stay up-to-date with search engine algorithms and adjust strategies to maintain rankings.
• Monitor technical SEO such as site speed, mobile responsiveness, and structured data.
• Conduct competitive analysis to identify content gaps and areas for keyword opportunities.
• Manage off-page SEO efforts, including link-building and partnerships with relevant websites.
• Track performance metrics, ranging from keyword rankings to conversion rates, to inform strategy adjustments.
• Coordinate with web developers to ensure SEO best practices are integrated into web design and content management.
• Educate and collaborate with team members on SEO trends and best practices for optimized content production.

Requirements

• Proven experience as an SEO Specialist with a successful track record in SEO strategies.
• Strong understanding of search engine algorithms and ranking factors impacting SEO.
• Familiarity with SEO tools such as Google Analytics, SEMrush, or Moz.
• Experience conducting keyword research, competitive analysis, and performing SEO audits.
• Knowledge of HTML, CSS, and JavaScript as it relates to SEO performance.
• Excellent analytical skills to interpret SEO data and devise actionable insights.
• Effective communication skills to collaborate with content creators and web developers.