SEO Executive 22D25

As an SEO Executive, you will be at the forefront of our digital marketing efforts, driving the company's web presence to new heights. Your role will involve optimizing our website content to improve search engine rankings, conducting keyword research, and developing SEO strategies that enhance online visibility. By staying abreast of the latest SEO trends and applying innovative techniques, you’ll help to boost site traffic, improve user engagement, and increase conversion rates. Your analytical skills will be essential in tracking and analyzing website performance and ensuring our digital strategies align with business goals. Working collaboratively with marketing, content, and IT teams, you will ensure the seamless implementation of SEO best practices. Your contribution will be vital in helping us reach our target audience more effectively and maintaining a competitive online presence.

Responsibilities

• Conduct comprehensive keyword research to guide content creation and optimization.
• Develop and implement effective SEO strategies for enhanced online visibility.
• Monitor and analyze website performance using SEO tools and analytics platforms.
• Collaborate with web developers to ensure SEO best practices are integrated into web design.
• Track, report, and interpret website analytics, providing recommendations for improvements.
• Stay updated on the latest SEO trends and algorithm changes to maintain high rankings.
• Work closely with content creators to ensure content is optimized for search engines.
• Manage SEO reports and present findings to management and relevant stakeholders.
• Conduct competitive analysis to identify opportunities and gaps for SEO improvement.
• Develop link-building strategies to improve website authority and ranking.
• Optimize landing pages and user experience to maximize conversion rates.
• Implement technical SEO audits to identify and rectify site issues affecting performance.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as an SEO Executive or similar digital marketing role.
• Strong knowledge of SEO practices and proficiency with SEO tools and analytics software.
• Excellent understanding of Google Analytics, Search Console, and SEMrush tools.
• Experience with HTML/CSS and website administration is an advantage.
• Ability to analyze data and provide actionable insights and strategies.
• Excellent communication skills with the ability to collaborate with various teams.
• Strong organizational skills, with the capacity to manage multiple projects simultaneously.