SEO Executive (225-826)

An SEO Executive is a critical role within the digital marketing team, tasked with enhancing the visibility and ranking of a company's website in search engine results pages. The professional in this position leverages search engine optimization (SEO) techniques and strategies to improve the website's organic search results. This role involves a comprehensive understanding of keyword research, on-page and off-page optimization, and web analytics. An SEO Executive collaborates closely with content creators, web developers, and other marketing professionals to ensure that SEO best practices are implemented across the digital vertical. This position requires a keen eye for detail, analytical skills, and a constant drive to stay updated with the evolving SEO landscape. The ultimate goal is to increase web traffic and acquire organic leads, contributing to the company's profit objectives.

Responsibilities

• Conduct comprehensive keyword research to guide content strategy and improve rankings.
• Optimize website content, landing pages, and paid search copy for improved search performance.
• Perform ongoing keyword discovery and expansion for better outreach opportunities.
• Implement link-building strategies to improve the website's overall authority and exposure.
• Analyze web traffic metrics and suggest methods to improve targeted visitors.
• Collaborate with web developers to ensure site structures are optimized for search engines.
• Monitor algorithms set by search engines to keep up with the latest SEO trends.
• Conduct technical site audits and make recommendations for improved search listings.
• Develop and execute SEO strategies that align with business goals and objectives.
• Generate performance reports with recommendations for strategic improvements and monitoring.
• Remain current with the latest developments in SEO and search engine updates.
• Work cross-functionally with content and marketing teams to ensure consistency in optimization.

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline is required.
• Minimum of 2 years experience in successfully managing SEO campaigns.
• Proficiency in using SEO tools like Google Analytics, SEMRush, and Moz.
• Solid understanding of on-page and off-page optimization best practices and strategies.
• Ability to analyze data and implement data-driven strategies for SEO improvement.
• Excellent verbal and written communication skills to collaborate effectively.
• Experience with HTML, CSS, and JavaScript needed for understanding technical SEO.