SEO Executive (225-1010)

An SEO Executive is a pivotal team member instrumental in enhancing the online presence of an organization. The core responsibility of an SEO Executive is to improve the websites’ visibility on search engines, ensuring that content is search engine optimized to drive organic traffic. They employ strategic techniques to analyze, review, and implement changes to a company's website, maximizing the traffic. SEO Executives conduct keyword research, manage content, and employ various strategies to improve search engine rankings. They coordinate with different departments to align SEO strategies with business goals. In addition, they stay abreast of current industry trends and updates in search engine algorithms to refine their tactics continually.

Responsibilities

• Conduct keyword research to guide content teams and optimize current content.
• Review technical SEO issues and recommend fixes for improved ranking.
• Optimize website content, landing pages, and paid search copy to boost visibility.
• Direct off-page optimization projects such as link-building for ranking enhancement.
• Collect data and report on traffic, rankings, and other SEO aspects regularly.
• Collaborate with content, social media, and design teams to enhance user experience.
• Stay up-to-date with search engine algorithms and their effect on rankings.
• Implement strategies to increase organic traffic and search engine visibility.
• Utilize analytics tools to provide insights and create performance reports.
• Manage SEO optimization agendas in coordination with web development teams.
• Research and implement search engine optimization best practices.
• Handle online platforms to ensure all SEO and SEM priorities align well.

Requirements

• Proven experience as an SEO Executive or similar role in digital marketing.
• Knowledge of standard and current SEO practices and techniques.
• Familiarity with HTML, CSS, JavaScript, and CMS platforms is necessary.
• Experience with SEO reporting and analytical tools like Google Analytics.
• Excellent understanding of performance marketing and online customer acquisition.
• Strong ability to analyze data and provide evidence-based recommendations.
• Good organizational and leadership skills, with keen attention to detail.