Mobile Marketing Manager 30N25

A Mobile Marketing Manager is responsible for developing and executing mobile marketing strategies to drive customer engagement and increase brand visibility in the mobile space. This role involves leveraging various marketing techniques and platforms to connect with a target audience through mobile devices. The Mobile Marketing Manager plays a key role in enhancing the user experience and optimizing marketing campaigns to promote the company’s products and services. This position requires a blend of creativity, analytical skills, and technical knowledge to effectively reach mobile users and foster brand loyalty. The ideal candidate will have experience in mobile marketing strategies, app store optimization, and performance analysis to drive mobile growth and engagement.

Responsibilities

• Develop and implement mobile marketing strategies to increase brand awareness and customer engagement.
• Create, manage, and optimize mobile marketing campaigns across various digital platforms.
• Analyze mobile campaign performance data to identify trends and opportunities for improvement.
• Collaborate with cross-functional teams to align mobile marketing efforts with overall business objectives.
• Oversee and manage app store optimization to boost app visibility and downloads.
• Stay updated with the latest mobile marketing trends and emerging technologies.
• Coordinate with advertising partners and agencies to execute mobile advertising strategies.
• Monitor and report on mobile campaign performance metrics and ROI to stakeholders.
• Identify and engage with target audiences through personalized mobile marketing messages.
• Design and implement A/B testing to optimize mobile marketing campaigns and strategies.
• Ensure mobile marketing campaigns comply with data protection and privacy laws.
• Develop comprehensive reports and presentations on mobile marketing activities and impacts.

Requirements

• Bachelor’s degree in Marketing, Business, or related field is required.
• Proven experience in mobile marketing or a related field with a successful track record.
• Strong understanding of digital marketing platforms and mobile marketing analytics tools.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work collaboratively across departments to achieve company goals and objectives.
• Exceptional project management skills, capable of handling multiple projects simultaneously.
• Excellent communication skills, both written and verbal, for multiple stakeholder interactions.