Mobile Marketing Manager (225-824)

The Mobile Marketing Manager plays a critical role in shaping, developing, and executing mobile marketing strategies that drive brand awareness, user acquisition, and customer retention. This position requires a strategic thinker who can leverage mobile platforms to enhance customer engagement and achieve business goals. The Mobile Marketing Manager will work closely with cross-functional teams including product development, analytics, and customer service to ensure cohesive brand messaging and a seamless user experience. A deep understanding of mobile marketing landscapes, including app marketing, mobile ads, and optimization for mobile devices, is essential. The ideal candidate will be data-driven with excellent analytical skills, creative marketing talents, and the ability to adapt strategies to an ever-evolving mobile technology environment.

Responsibilities

• Develop and implement strategic mobile marketing campaigns aligned with brand objectives.
• Collaborate with the design team to create engaging mobile advertising content.
• Coordinate with app development teams to optimize mobile user experience and engagement.
• Analyze user data to identify trends and implement effective marketing strategies.
• Monitor and report on the performance of mobile marketing campaigns regularly.
• Stay updated with the latest trends and technologies in mobile marketing.
• Oversee budget allocation and optimize spend for mobile marketing initiatives.
• Work with cross-functional teams to integrate mobile marketing efforts into broader campaigns.
• Enhance mobile app visibility using ASO (App Store Optimization) techniques.
• Implement A/B testing to refine and improve mobile marketing strategy effectiveness.
• Ensure compliance with data privacy regulations in all mobile marketing activities.
• Build and maintain relationships with mobile ad networks and partners.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Minimum of 3-5 years of experience in mobile marketing or digital marketing.
• Strong understanding of mobile marketing channels and customer life cycle.
• Proficient in using analytics tools to assess performance metrics and reports.
• Creative mindset with innovative approaches to problem-solving and lead generation.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills for team collaboration and stakeholder management.