Mobile Marketing Manager (225-1008)

We are seeking a dynamic and innovative Mobile Marketing Manager to join our team and lead all aspects of mobile marketing strategies. This role involves the creation and implementation of mobile marketing campaigns to increase our brand's presence and engagement on mobile platforms. The ideal candidate will possess a deep understanding of mobile marketing trends, customer behavior, and mobile platforms. They will be responsible for optimizing our mobile marketing efforts, driving user acquisition, engagement, and retention. You will work closely with cross-functional teams, including product, content, and analytics to develop integrated marketing plans that align with our business goals and objectives.

Responsibilities

• Develop and implement comprehensive mobile marketing strategies to drive user acquisition.
• Analyze mobile market trends and customer data to inform marketing tactics.
• Collaborate with product teams to optimize user journey and enhance mobile experience.
• Manage mobile marketing budgets, ensuring cost-effective campaign execution.
• Monitor and report on performance metrics, providing actionable insights to stakeholders.
• Lead the design and execution of A/B tests to optimize mobile marketing efforts.
• Enhance brand presence on mobile platforms through creative marketing initiatives.
• Coordinate with analytics teams to gather insights on user preferences and habits.
• Work with content teams to create engaging mobile-friendly content and ads.
• Develop partnerships with third-party mobile platforms to boost marketing reach.
• Stay updated with industry trends and integrate best practices into marketing plans.
• Ensure all mobile marketing activities comply with legal regulations and standards.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in mobile marketing with a focus on user acquisition strategies.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent project management skills and the ability to manage multiple campaigns.
• Familiarity with mobile analytics tools, such as Google Analytics or Mixpanel.
• Strong communication skills and the ability to work cross-functionally with teams.
• Creative thinking and problem-solving skills to overcome marketing challenges.