Hospital Marketing Manager 19J25

As a Hospital Marketing Manager, you will play a critical role in shaping and promoting the hospital's brand and services. You will be responsible for developing and executing strategic marketing plans that enhance the hospital's visibility and reputation within the community. By working closely with healthcare professionals, executives, and the marketing team, you will ensure that the hospital's services align with the needs of patients and stand out in a competitive healthcare market. Your role will encompass a variety of tasks including market research, event planning, digital marketing, and community outreach. The ultimate goal is to increase patient engagement, drive service line growth, and improve overall patient satisfaction.

Responsibilities

• Develop comprehensive marketing strategies aligning with hospital goals and objectives.
• Coordinate and oversee marketing campaigns for various hospital departments.
• Collaborate with healthcare professionals to identify and promote key services.
• Conduct market research to identify trends and opportunities for growth.
• Organize hospital events, seminars, and health fairs to engage the community.
• Manage digital marketing initiatives including social media, SEO, and email campaigns.
• Analyze and report on the effectiveness of marketing efforts to stakeholders.
• Develop and maintain relationships with local media and communication outlets.
• Create marketing materials like brochures, newsletters, and press releases.
• Coordinate with external vendors and agencies for marketing-related services.
• Maintain consistency of the hospital's brand across all marketing channels.
• Lead the marketing team, providing guidance and mentorship to team members.

Requirements

• Bachelor’s degree in marketing, business administration, or related field.
• Minimum of 5 years of experience in a marketing management role.
• Proven track record in developing successful marketing campaigns in healthcare.
• Strong analytical skills with the ability to interpret complex data.
• Excellent communication skills, both written and verbal, are essential.
• Experience with digital marketing tools and platforms is highly preferred.
• Ability to multitask and manage multiple projects simultaneously.