Digital Marketing Specialist (225-913)

The Digital Marketing Specialist role is integral to driving online presence and enhancing brand reputation through strategic digital initiatives. This position requires a creative and analytical thinker who can effectively manage and implement digital marketing campaigns across multiple channels. The ideal candidate will possess a profound understanding of SEO, social media, paid advertising, and content marketing. They will play a pivotal role in developing and executing targeted marketing strategies that align with business goals and result in measurable success. This position involves collaboration with various teams to enhance customer engagement, increase online traffic, and ultimately boost sales. A proactive attitude, strong communication skills, and the ability to adapt to the ever-evolving digital landscape are essential for success in this role.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for various channels.
• Manage and optimize all paid digital marketing campaigns including PPC and social ads.
• Conduct keyword research and implement SEO best practices to improve organic reach.
• Create, curate, and manage all published content on social media platforms.
• Analyze campaign performance, generate reports, and provide insights for optimization.
• Collaborate with content creators to produce high-quality and engaging materials.
• Identify trends and insights to optimize spending and performance in real-time.
• Expand and maintain the company's brand presence across digital platforms.
• Coordinate with the team to ensure cohesive communication strategies and branding.
• Monitor competitors' digital marketing activities and propose innovations and improvements.
• Maintain an up-to-date knowledge base of industry tools, trends, and tech advancements.
• Align digital marketing initiatives with broader company sales objectives and goals.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing, including SEO, SEM, and PPC.
• Strong understanding of current online marketing concepts and best practices.
• Excellent analytical skills and experience with web analytics tools like Google Analytics.
• Proficiency in using social media management and email marketing platforms effectively.
• Creative flair with excellent written and verbal communication skills.
• Ability to work independently as well as collaboratively in a fast-paced environment.