Digital Marketing Specialist 10N25

As a Digital Marketing Specialist, your primary role is to develop, implement, and manage marketing campaigns that promote a company and its products or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. You will need to understand the dynamic and ever-evolving digital landscape to optimize marketing strategies using cutting-edge technologies and analytical data. Working closely with marketing teams, you will help design and execute compelling content that resonates with our target audience. If you possess strong organizational skills, creativity, and a passion for digital marketing, this role is an excellent opportunity to utilize and further develop your skills in a thriving and fast-paced industry.

Responsibilities

• Develop and manage digital marketing campaigns across various platforms.
• Conduct research and analyze data to identify new market opportunities.
• Create and manage content for social media, websites, and email marketing.
• Collaborate with design, development, and marketing teams for cohesive branding.
• Monitor and report on the performance of advertising campaigns.
• Optimize campaigns to improve engagement and conversion rates continually.
• Stay up-to-date with emerging trends and technologies in digital marketing.
• Develop strategies to increase online presence and boost brand awareness.
• Coordinate and execute paid advertising campaigns including Google Ads and Facebook Ads.
• Analyze digital marketing analytics reports and share insights with the team.
• Implement SEO best practices to increase organic search performance.
• Liaise with external agencies to plan and execute promotional materials.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing or a similar role.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Hands-on experience with SEO, Google Analytics, and CRM software.
• Excellent communication skills with the ability to multitask effectively.
• Creative with experience in identifying target audiences and devising digital campaigns.
• Highly organized with strong project management skills and attention to detail.