Digital Marketing Specialist 05J26

As a Digital Marketing Specialist, you will be at the forefront of driving a brand's digital presence and engagement through various online channels. Your role entails using your expertise in digital marketing techniques to execute, monitor, and optimize marketing campaigns that enhance brand loyalty and lead generation. You'll collaborate closely with cross-functional teams to align marketing strategies with business goals while leveraging tools like Google Analytics, SEO, SEM, and various social media platforms to track performance and drive improvements. A passion for data, creativity, and innovation will be crucial in delivering exceptional results and staying ahead of digital trends. Join us in transforming the digital landscape as we aim to connect with a broader audience and create compelling digital experiences.

Responsibilities

• Develop and implement comprehensive digital marketing strategy across multiple channels.
• Create and manage digital marketing campaigns to enhance brand awareness.
• Conduct ongoing analysis of current market trends and competitor activities.
• Utilize SEO and SEM strategies to improve website visibility on search engines.
• Generate performance reports and suggest improvements for digital campaigns.
• Monitor social media accounts and engage effectively with online audiences.
• Collaborate with content creators to produce engaging and relevant content.
• Stay up-to-date with emerging digital marketing technologies and trends.
• Optimize website and landing pages for higher conversion rates and ROI.
• Analyze user experience on digital assets and suggest UX improvements.
• Coordinate with external agencies and partners for marketing projects.
• Implement A/B testing to enhance marketing strategies and effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field required.
• At least 3 years of proven experience in digital marketing roles.
• Proficiency with digital marketing tools like Google Analytics and AdWords.
• Strong understanding of SEO, SEM, PPC, and social media platforms.
• Excellent analytical skills with an ability to interpret data insights.
• Solid communication skills for collaborating with internal and external teams.
• Creative thinker with a proactive approach to solving marketing challenges.