Digital Marketing Executive 27J25

We are looking for a passionate and results-driven Digital Marketing Executive to join our dynamic marketing team. As a Digital Marketing Executive, you will be responsible for planning, implementing, and overseeing our digital marketing campaigns across various channels to enhance our company's brand awareness, drive website traffic, and acquire leads/customers. The ideal candidate should be well-versed in the principles of search engine optimization (SEO), paid advertising, analytics, and content creation. You will be a creative strategist who can develop innovative online marketing strategies and translate them into successful campaigns. If you're looking to advance your career in the digital marketing sphere and thrive in a fast-paced environment, this is the perfect opportunity for you.

Responsibilities

• Develop, implement, and manage marketing campaigns that promote our services.
• Enhance brand awareness within the digital space to drive website traffic.
• Plan, execute, and measure experiments and conversion tests.
• Identify trends and insights to optimize spend and performance based on analysis.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across channels.
• Identify critical conversion points and drop-off points and optimise user funnels.
• Oversee and manage all contests, giveaways, and other digital projects.
• Update content and liaise with cross-functional teams to manage content needs.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Manage online reputation by responding to customer feedback and inquiries promptly.
• Work with designers to ensure content is informative and appealing.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred.
• Proven experience as a Digital Marketing Executive or similar role in industry.
• Solid understanding of digital marketing concepts, strategy, and best practices.
• Hands-on experience with SEO, Google Analytics, pay per click, and email campaigns.
• Proficiency in digital marketing tools such as HubSpot, Hootsuite, and Google Ads.
• Excellent analytical skills and experience with data-driven marketing strategies.
• Strong communication skills, creativity, and ability to work collaboratively in teams.