Digital Marketing Executive 01A26

We are seeking an experienced and motivated Digital Marketing Executive to join our dynamic team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play an essential role in enhancing brand awareness within the digital space and driving website traffic and acquiring leads/customers. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This is an exciting opportunity to contribute to the growth and success of our organization and develop your career in digital marketing.

Responsibilities

• Develop and manage digital marketing campaigns using various digital tools.
• Oversee a social media strategy and engage with current and prospective clients.
• Manage and maintain the organization’s website(s) to ensure content accuracy.
• Write and optimize content for the website and social networking accounts.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators like reducing the website bounce rate.
• Identify new trends in digital marketing and evaluate new technologies.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience.
• Evaluate emerging digital marketing technologies and potential partnerships.
• Implement and analyze performance metrics for various campaigns and initiatives.
• Coordinate with team members and senior management to achieve business objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Proven working experience in digital marketing, including SEO/SEM experience.
• Demonstrable experience with data-driven marketing and analytical tools.
• Strong understanding of current digital marketing concepts and best practices.
• Proficient in marketing software and tools such as Google Analytics and AdWords.
• Experience with social media marketing and enhancing brand awareness online.
• Excellent written and verbal communication skills to engage with various stakeholders.