CRM Executive 09N25

A CRM Executive plays a critical role in managing a company’s relationship with its customers, and is often the linchpin in devising strategies for enhancing customer loyalty and retention. This position requires a strategic thinker with the ability to harness CRM software to analyze customer data and develop meaningful insights that will drive customer engagement and sales growth. The CRM Executive is instrumental in ensuring that all touchpoints with customers are cohesive and strategically aligned across all channels. This candidate must possess excellent communication skills, have a customer-first mindset, and demonstrate proficiency in data analysis and CRM technologies. Strong organizational and multitasking abilities are crucial as the role involves coordinating between different departments to ensure seamless execution of CRM campaigns.

Responsibilities

• Develop and implement effective CRM strategies that align with business objectives.
• Analyze customer data to derive actionable insights for improving customer engagement.
• Collaborate with sales and marketing teams to ensure a cohesive customer journey.
• Manage CRM software and tools to optimize customer interactions and data accuracy.
• Evaluate CRM processes and strategies continuously, making improvements as needed.
• Prepare and present reports on CRM metrics to management for informed decision-making.
• Train and support staff on CRM best practices and software functionalities.
• Maintain customer databases ensuring data integrity and security protocols are followed.
• Develop targeted marketing campaigns leveraging CRM data and insights.
• Gather and analyze feedback from customers, suggesting improvements for products or services.
• Monitor industry trends and updates to adapt CRM strategies accordingly.
• Facilitate communication between different departments to support CRM initiatives successfully.

Requirements

• Bachelor's degree in Marketing, Business Management, or a related field.
• Proven experience as a CRM Executive or in a similar role handling customer data.
• Strong proficiency with CRM software, such as Salesforce or HubSpot.
• Excellent analytical skills with the ability to interpret complex data sets.
• Exceptional communication skills, both verbal and written, when liaising with stakeholders.
• Ability to work collaboratively in a fast-paced environment with cross-functional teams.
• Strong problem-solving skills with a customer-centric approach to challenges.