Content Writer/Strategist 16J25

The Content Writer/Strategist role is a key position within our marketing team, responsible for creating compelling and engaging content that resonates with our target audience. This role not only involves producing high-quality written materials but also developing and implementing content strategies that align with our brand's overall vision and goals. As a Content Writer/Strategist, you will collaborate with multiple departments, including design, SEO, and digital marketing, to ensure our content is optimized for both user engagement and search engine rankings. This position requires a creative thinker with an eye for detail, a strong command of language, and an ability to adapt to various content formats and audience preferences. If you're passionate about storytelling and can generate creative ideas that captivate and educate our audience, this role is perfect for you.

Responsibilities

• Create, edit, and proofread high-quality content that aligns with the brand's voice.
• Develop content strategies that effectively target and engage specific audiences.
• Collaborate with the design team to produce visually compelling content pieces.
• Research industry-related topics to ensure accuracy and relevance in content.
• Optimize content for SEO to improve organic search visibility and ranking.
• Integrate brand messages consistently across various content formats and platforms.
• Monitor content performance and analyze metrics to inform future content strategies.
• Stay updated on industry trends to identify opportunities for new content formats.
• Host or participate in brainstorming sessions with marketing and creative teams.
• Assist in the creation of promotional and advertising materials as needed.
• Coordinate with freelancers or contractors to manage outsourced content creation projects.
• Manage the editorial calendar to ensure timely content delivery and publication.

Requirements

• Bachelor's degree in English, Journalism, Marketing, or a related field is required.
• At least 3 years of experience in content writing or strategy is preferred.
• Excellent writing, editing, and proofreading skills with a keen eye for details.
• Strong understanding of SEO best practices and their application in content creation.
• Experience with content management systems such as WordPress or Drupal.
• Ability to meet tight deadlines while managing multiple content projects simultaneously.
• Strong communication and collaboration skills for effective team interaction.