Associate Product Marketing Manager (225-918)

The role of an Associate Product Marketing Manager is pivotal within any organization, serving as the link between product development and marketplace success. As an integral part of the product marketing team, the Associate Product Marketing Manager supports the creation and implementation of marketing strategies that enhance product visibility and adoption. This position demands a keen understanding of market dynamics, consumer behavior, and marketing analytics. The ideal candidate will work closely with cross-functional teams, including sales, product management, and design, to ensure that products not only meet market needs but also reach their full potential in generating revenue and building brand recognition. Flexibility, creativity, and strategic thinking are essential traits that will drive the Associate Product Marketing Manager in achieving both company goals and customer satisfaction.

Responsibilities

• Assist in the development and execution of go-to-market strategies for new products.
• Collaborate with product teams to understand new features and align marketing plans with them.
• Conduct detailed market and competitor analysis to identify opportunities and threats.
• Work with the sales team to create compelling sales tools and product collateral.
• Coordinate and manage product launches, ensuring all cross-functional teams are aligned.
• Monitor and analyze product performance metrics to recommend adjustments in strategies.
• Support the creation of engaging content tailored to different audience segments.
• Maintain up-to-date knowledge of industry trends and incorporate them into marketing plans.
• Manage social media and other digital marketing initiatives to enhance product visibility.
• Prepare and deliver presentations to internal stakeholders and external clients.
• Gather and analyze customer feedback to drive product improvements and innovations.
• Assist in managing the marketing budget, ensuring optimal usage of resources for campaigns.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• At least 2 years of experience in a marketing role, preferably in product marketing.
• Strong analytical skills with proficiency in using marketing analytics tools and platforms.
• Excellent written and verbal communication skills for diverse marketing activities.
• Ability to manage multiple projects simultaneously with exceptional organizational skills.
• Knowledge of digital marketing techniques and social media advertising is advantageous.
• Proven ability to work collaboratively in a fast-paced, team-oriented environment.