Associate Product Marketing Manager 09N25

As an Associate Product Marketing Manager, you will be an integral part of our marketing team, driving the success of product lines by developing effective marketing strategies and tactics. This role requires a collaborative individual who is excited about crafting compelling product stories and helping launch successful campaigns that resonate with target audiences. You will work closely with product development, sales, and customer success teams to ensure alignment in strategy and execution. An ideal candidate should possess strong analytical skills and be comfortable analyzing market data to refine marketing plans. Your contribution will directly impact the product's market presence and the company's overall growth trajectory, making it a vital position within the team.

Responsibilities

• Develop and implement product marketing strategies for product launches and updates.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Create detailed buyer personas based on market research and data analysis.
• Collaborate with product management to define product positioning and messaging.
• Assist in the development and execution of go-to-market plans for new products.
• Work with the sales team to provide sales tools, training, and competitive information.
• Create and optimize content for marketing campaigns, including brochures and online materials.
• Track and report on the performance of marketing campaigns and initiatives.
• Coordinate with cross-functional teams to ensure consistent messaging across all channels.
• Support the planning and execution of events and trade shows to promote products.
• Develop KPI metrics to measure the efficacy of marketing initiatives and adjust strategies accordingly.
• Ensure alignment of marketing strategies with overall business objectives and company vision.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Minimum of 2 years of experience in a product marketing role.
• Strong analytical skills with the ability to interpret complex market data.
• Excellent written and verbal communication skills are essential.
• Experience with digital marketing tools and analytics platforms preferred.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Self-starter with a demonstrated ability to work both independently and within a team.
• Experience in collaborating with cross-functional teams to drive marketing success.