Social Media Marketing Executive 23N25

The Social Media Marketing Executive is a key player in digital marketing strategy, focusing on building and managing brands' presence across various social platforms. They are responsible for creating engaging content, tracking analytics, and developing campaigns that align with overarching marketing goals. This role requires a creative individual with a proven ability to engage audiences and a strong understanding of social media trends. As a Social Media Marketing Executive, you will work closely with marketing teams, designers, and content creators to deliver cohesive and impactful social media strategies. This is a dynamic role that offers the opportunity to craft and influence a brand's online identity, fostering a connection with a global audience.

Responsibilities

• Develop and implement social media strategies to achieve marketing goals.
• Create, schedule, and publish engaging content across all social media platforms.
• Monitor social media channels and respond to feedback, questions, and comments.
• Analyze social media metrics and report on campaign performance regularly.
• Work with the design team to create visual content that is platform appropriate.
• Stay up-to-date with the latest social media trends and best practices.
• Collaborate with marketing teams to align social media strategies with other marketing efforts.
• Manage social media budgets and optimize spend for best results.
• Identify and engage with influencers and brand advocates.
• Develop community engagement strategies to improve the customer experience.
• Implement social media advertising campaigns and evaluate their effectiveness.
• Coordinate with content creators for original video and photo production.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Proven experience in social media marketing or related roles is essential.
• Strong knowledge of all leading social media platforms including analytics tools.
• Excellent written and verbal communication skills are a must.
• Creative thinking and the ability to develop engaging social media content.
• Experience with social media advertising such as Facebook Ads or Instagram Ads.
• Strong analytical skills and the ability to interpret social media data.