Social Media Marketing Executive (225-916)

The Social Media Marketing Executive will be responsible for developing and implementing comprehensive social media strategies to enhance company visibility, drive engagement, and facilitate sales growth. This role requires an individual with a deep understanding of social media platforms and tools, as well as the ability to create compelling content tailored to various target audiences. The ideal candidate will have a keen sense for the latest social media trends and possess a creative mindset to innovate marketing strategies that align with business goals. The Social Media Marketing Executive will work closely with various departments, including the marketing, sales, and content teams, to ensure cohesive and effective messaging across all digital touchpoints. A proactive approach, combined with excellent communication skills and the ability to analyze and interpret social media metrics, will be crucial for success in this position.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create, curate, and manage published content across various social platforms.
• Collaborate with marketing and sales teams to coordinate digital strategies.
• Monitor social media channels and respond to feedback, inquiries, or complaints.
• Analyze key metrics and use data to optimize social media campaigns.
• Research and identify new trends, hashtags, and tools to increase reach.
• Manage social media advertising campaigns, including budget monitoring.
• Engage with the social community consistently to maintain brand voice.
• Prepare regular reports on social media performance and suggest improvements.
• Coordinate influencer partnerships to promote brand messaging and products.
• Ensure all content presents a consistent voice, style, and brand image.
• Support event promotions and maintain updated content calendars.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Marketing Executive or similar role.
• Strong understanding of social media platforms and their analytics.
• Excellent written and verbal communication skills in English.
• Experience with social media advertising and digital marketing strategies.
• Ability to work collaboratively with cross-functional teams and manage multiple projects.
• Creative mindset with the ability to develop engaging content and campaigns.