Social Media Marketing Executive 16J25

The Social Media Marketing Executive is a pivotal role responsible for developing and executing strategic online campaigns that effectively promote brand awareness and customer engagement across various digital platforms. This position offers a unique opportunity to drive the marketing efforts of the organization by leveraging social media channels to reach and engage a broad audience. The ideal candidate will possess exceptional skills in content creation, community management, and analytics, ensuring the company’s message aligns with current trends and resonates with our target demographic. As a Social Media Marketing Executive, you'll be expected to work closely with cross-functional teams to deliver cohesive marketing strategies, manage multiple social accounts, and provide insights that drive key business decisions.

Responsibilities

• Develop and implement strategic social media marketing plans and initiatives.
• Create high-quality and engaging content for various social media platforms.
• Manage and monitor all social media channels, ensuring brand consistency.
• Collaborate with the design team to produce compelling visuals and video content.
• Analyze and report on the performance of social media campaigns regularly.
• Engage with followers, respond to queries, and foster community interaction.
• Stay current with the latest social media trends, tools, and platforms.
• Liaise with influencers and develop partnerships to enhance brand visibility.
• Prepare and manage a social media marketing budget efficiently.
• Track and report competitors' activities and social media strategies.
• Conduct market research to understand audience preferences and behavior.
• Provide insights and feedback to improve overall marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in social media marketing or a similar role required.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other networks.
• Strong understanding of SEO, keyword research, and Google Analytics.
• Exceptional written and verbal communication skills are necessary.
• Ability to manage multiple projects and meet tight deadlines consistently.
• Creative thinker with the ability to propose innovative campaign ideas.