Social Media Marketing Executive 06N25

As a Social Media Marketing Executive, you will play a pivotal role in shaping and executing the online marketing strategies of our organization. Your primary goal will be to enhance our brand presence, engage with our audience, and drive traffic through various social media channels. You will be responsible for creating content, managing social media campaigns, and analyzing performance data to improve our digital footprint. By staying abreast of the latest industry trends and emerging platforms, you will ensure our social media strategies remain dynamic and relevant. This role demands creativity, analytical thinking, and effective communication skills to collaborate with cross-functional teams and deliver top-notch social media marketing results.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness.
• Create, publish, and share engaging content on all social media platforms daily.
• Coordinate with the design team to generate visually appealing and brand-consistent content.
• Monitor, respond to, and engage with social media followers and audience comments.
• Analyze social media insights and metrics to measure the success of campaigns.
• Conduct market and competitor research to tailor social media content effectively.
• Manage social media advertising campaigns and report on their performance and ROI.
• Collaborate with marketing and PR teams to maintain brand consistency and synergy.
• Stay up-to-date with the latest social media best practices and technologies.
• Organize and participate in events to build community interaction and audience growth.
• Handle social media crises and negative publicity efficiently and professionally.
• Provide training and guidance to team members on social media best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Specialist or similar role.
• In-depth knowledge of various social media platforms and their algorithms.
• Strong understanding of SEO and web traffic metrics for effective campaigns.
• Excellent communication skills with the ability to engage effectively with audiences.
• Creative mindset and ability to generate unique content ideas regularly.
• Proficiency in social media management tools and analytics software.
• Ability to multitask and manage several projects simultaneously under tight deadlines.