Social Media Marketing Executive 06F25

As a Social Media Marketing Executive, you will be at the forefront of our brand's digital presence, tasked with the creation, implementation, and management of our social media strategies. This role requires a creative and analytical thinker who can use social media to engage and grow our audience, while also achieving broader company objectives. You will be responsible for crafting exciting content, analyzing user engagement, and influencing marketing strategies through collaborative efforts with other teams. Understanding and predicting trends in social media are crucial, as is the ability to assess how different content types perform on various platforms. You will play a pivotal role in enhancing our brand awareness and increasing our digital footprint to drive sales and marketing targets.

Responsibilities

• Create and publish engaging content for all social media platforms daily.
• Develop and implement social media marketing strategies and campaigns.
• Analyze social media campaigns' success and provide performance reports.
• Collaborate with designers to ensure content is informative and appealing.
• Monitor industry trends and the competitive landscape for new strategies.
• Engage with users and respond to messages, inquiries, and comments.
• Coordinate with marketing, sales, and product development teams effectively.
• Manage social media accounts and ensure brand consistency always.
• Optimize company pages for search engines and enhance online visibility.
• Identify and form relationships with influencers suitable for content collaboration.
• Prepare and execute paid social media marketing campaigns effectively.
• Track and measure the impact of all social media initiatives regularly.

Requirements

• Bachelor's degree in Marketing, Communication, or a related field required.
• Proven experience as a Social Media Marketing Executive or similar role.
• Deep understanding of social media platforms and their analytics tools.
• Strong written and verbal communication skills with a detail-oriented approach.
• Ability to manage multiple projects and meet tight deadlines consistently.
• Creative thinker with meticulous organizational and multitasking abilities.
• Familiarity with brand development and the concept of inbound marketing.