Social Media Executive 24F26

A Social Media Executive plays a crucial role in enhancing a brand's online presence, crafting engaging content, and implementing effective strategies to attract and engage target audiences. They are responsible for managing, planning, and executing social media campaigns across various platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. As a Social Media Executive, you will analyze market trends and audience preferences to create content that resonates with users and drives engagement. Additionally, you will collaborate with marketing teams, designers, and other stakeholders to align strategies and contribute to the company's overall marketing ambitions. An eye for detail, creativity, and a passion for social media trends are essential for succeeding in this role.

Responsibilities

• Develop and execute social media strategies aligning with marketing goals and objectives.
• Create, curate, and publish high-quality content across social media platforms daily.
• Monitor social media channels for trends, audience engagement, and brand mentions.
• Collaborate with marketing, design, and content teams for campaign integration.
• Analyze social media performance metrics to optimize campaign strategies effectively.
• Engage with audiences, respond to inquiries, and handle community management duties.
• Stay updated with the latest social media trends and best practices.
• Manage social media advertising campaigns and budgets efficiently.
• Conduct competitive analysis to benchmark the brand’s social media performance.
• Identify, build, and maintain relationships with relevant industry influencers.
• Generate comprehensive reports on social media activities and insights regularly.
• Ensure consistent brand messaging and voice across all social media channels.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Proven experience managing social media platforms and campaigns effectively.
• Strong knowledge of social media tools, analytics, and advertising platforms.
• Excellent written and verbal communication skills are essential.
• Creative mindset with an ability to produce engaging social media content.
• Strong organizational skills with the ability to manage multiple projects.
• Ability to work collaboratively in a fast-paced team environment.