Senior Brand Manager (225-918)

As a Senior Brand Manager, you will be at the forefront of determining and driving the brand strategy and positioning for our organization's key products and services. Your primary role will be to ensure that the brand’s voice resonates strongly across various channels, aligning with our corporate identity and business objectives. You will lead a talented team and collaborate cross-functionally with internal and external stakeholders to create and execute brand campaigns that inspire, engage, and capture the hearts of our target audience. This position demands a creative and analytical mindset, a keen eye for detail, and in-depth market knowledge. Your leadership will play a critical role in shaping the brand’s presence in the market, maintaining its competitive edge, and fostering brand loyalty among consumers.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance market presence and equity.
• Oversee all aspects of brand management, ensuring consistency and adherence to brand guidelines.
• Collaborate with cross-functional teams to align brand initiatives with business objectives.
• Conduct market analysis to identify trends and consumer insights affecting the brand.
• Lead the execution of major brand campaigns from concept through to delivery.
• Manage and mentor a team of brand specialists to achieve departmental goals.
• Establish and track brand performance metrics to evaluate success and drive improvements.
• Develop compelling brand stories and initiatives to drive consumer engagement and loyalty.
• Ensure all marketing materials reflect the brand’s vision, mission, and objectives.
• Identify opportunities for brand innovation and growth in existing and new markets.
• Foster relationships with key stakeholders and partners to enhance brand partnerships.
• Monitor competitors’ brand activities and adjust strategies to maintain competitive advantage.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in brand management or marketing roles.
• Proven track record of developing and executing successful brand strategies.
• Excellent leadership skills with experience in managing diverse teams.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent communication and interpersonal skills for cross-departmental collaborations.
• Experience with digital marketing and understanding of social media platforms.
• Ability to think creatively and innovatively to adapt to market changes.
• Strong project management skills with the ability to manage multiple priorities.
• Adept at building relationships with stakeholders at all levels of the organization.