Marketing Analyst 28J25

As a Marketing Analyst, you will play a pivotal role in shaping the marketing strategy and performance of our organization. You will be responsible for analyzing market trends, consumer behaviors, and campaign performances to provide actionable insights. Your expertise will guide strategic decisions and help drive growth. In this role, you'll leverage data analytics tools to synthesize large datasets into concise reports and presentations for senior management. You'll collaborate closely with marketing teams to optimize marketing efforts and ensure alignment with business goals. Success in this position requires a deep understanding of data analysis techniques, strong problem-solving skills, and an ability to communicate complex data insights effectively.

Responsibilities

• Conduct market research to identify trends, competitive landscape, and consumer preferences.
• Analyze marketing data and campaign performance to optimize marketing strategies.
• Create detailed reports on market trends and deliver insights to stakeholders.
• Collaborate with cross-functional teams to enhance marketing efforts and aligned strategies.
• Develop dashboards and analytical tools to support marketing data analysis.
• Monitor marketing performance metrics and provide regular updates to management.
• Identify opportunities for process improvements based on data analysis findings.
• Support the design and execution of A/B tests to identify campaign effectiveness.
• Interpret data to advise on marketing budget allocation and ROI analysis.
• Maintain up-to-date knowledge of industry best practices and emerging trends.
• Ensure data accuracy and quality by maintaining effective data governance practices.
• Assist in setting key performance indicators for marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Proven experience in a marketing analyst or similar analytical role.
• Proficiency with data analysis tools and software such as SQL, Excel, and Tableau.
• Strong analytical skills with the ability to interpret complex datasets efficiently.
• Excellent communication skills to present data-driven insights effectively.
• Understanding of digital marketing concepts and campaign management techniques.
• Ability to work collaboratively in a team environment and manage multiple projects.