Email Marketing Specialist (225-915)

An Email Marketing Specialist is a dynamic position that plays a significant role in building and executing email marketing strategies to ensure a company's messaging reaches its audience effectively. This position involves creating compelling email campaigns that attract and engage potential and current customers, promoting products, informing about services, and nurturing relationships with the target audience. As an Email Marketing Specialist, you will collaborate across departments to deliver cohesive messages aligned with broader marketing strategies. In addition to creativity with content, a strong analytical mindset is crucial to measure campaign success and refine strategies based on data insights. The ideal candidate has a keen eye for detail, exceptional communication skills, and a deep understanding of marketing tools and analytics platforms. With a passion for digital marketing, you'll innovate ways to bolster customer engagement and brand loyalty through the power of email marketing.

Responsibilities

• Develop and deploy high-impact email marketing campaigns to engage customers.
• Create compelling and engaging email content, including text, graphics, and links.
• Conduct A/B testing to refine email content and improve engagement.
• Analyze email campaign performance metrics and generate analytical reports.
• Collaborate with the design team to create visually appealing email templates.
• Ensure email marketing compliance with industry regulations and best practices.
• Personalize and segment email lists to target specific audience groups.
• Monitor and manage email marketing software and tools efficiently.
• Work closely with marketing teams to align email content with branding strategies.
• Identify opportunities for growth and innovation in email marketing strategies.
• Optimize email campaigns for improved deliverability and click-through rates.
• Stay updated with the latest trends and advances in email marketing techniques.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in managing successful email marketing campaigns effectively.
• Strong knowledge of email marketing best practices and regulations.
• Proficiency in email marketing and analytics tools, such as MailChimp or HubSpot.
• Excellent copywriting skills with an ability to create engaging content.
• Strong analytical skills to interpret complex data into actionable strategies.
• Detail-oriented with strong project management and time-management skills.