Email Marketing Specialist 19N25

The Email Marketing Specialist role is an exciting opportunity for a creative and data-driven marketer to design and manage high-impact email marketing campaigns. You will be responsible for creating compelling email content that drives user engagement, converts leads, and ultimately increases revenue for the company. As part of the marketing team, you will work closely with content creators, designers, and analytics staff to ensure efficient execution of email strategies aligned with the organization’s business goals. Your ability to analyze metrics and optimize email campaigns for better performance will be pivotal to your success. The ideal candidate will have a deep understanding of email marketing trends, tools, and best practices, as well as excellent copywriting and editing skills. If you are passionate about digital marketing and have a knack for crafting impactful email content, this role offers a great platform to showcase your talents and grow your career in a dynamic environment.

Responsibilities

• Develop and execute comprehensive email marketing plans in line with business objectives.
• Create engaging content for email newsletters, promotions, and lifecycle emails.
• Collaborate with designers to create visually compelling email layouts and graphics.
• Analyze performance metrics and optimize email campaigns to improve engagement rates.
• Manage and segment email lists to ensure relevant targeting of email campaigns.
• Conduct A/B tests to determine the most effective email marketing strategies.
• Ensure emails are compliant with current email marketing regulations and policies.
• Monitor industry trends to incorporate best practices in email marketing campaigns.
• Use analytics tools to track email performance and report on campaign effectiveness.
• Coordinate with cross-functional teams to ensure consistent messaging across channels.
• Identify opportunities to automate email marketing efforts for increased efficiency.
• Provide insights and recommendations based on data analysis and campaign results.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in email marketing or digital marketing.
• Strong knowledge of email marketing platforms like Mailchimp or Constant Contact.
• Excellent copywriting and editing skills with attention to detail.
• Ability to analyze data and translate it into actionable marketing strategies.
• Familiarity with email marketing best practices and data privacy regulations.
• Proven ability to manage multiple projects and meet deadlines efficiently.