Email Marketing Specialist 02J26

As an Email Marketing Specialist, you will be at the helm of our digital communication strategies. Your role will be pivotal in crafting compelling email campaigns to engage, nurture, and convert prospects into customers. With a keen understanding of marketing funnels and customer segmentation, you will develop innovative campaigns that align with the company's goals and brand identity. You will collaborate with cross-functional teams to create content and ensure that every communication resonates with our target audience. Your analytical skills will aid in measuring the effectiveness of campaigns by tracking engagement metrics, adjusting strategies to improve performance, and driving continuous growth through email marketing channels.

Responsibilities

• Develop and execute comprehensive email marketing campaigns to meet business objectives.
• Create and manage the email marketing calendar to align with the marketing strategy.
• Utilize segmentation and targeting to personalize email communication for different audiences.
• Collaborate with design and content teams to produce high-quality email content and visuals.
• Implement A/B testing strategies to optimize email open rates, click-through rates, and conversions.
• Analyze campaign performance data to derive insights and make data-driven decisions.
• Manage the email marketing database and ensure compliance with data protection regulations.
• Monitor industry trends to innovate and improve email marketing tactics continuously.
• Coordinate with the sales team to align on goals and messaging for targeted campaigns.
• Benchmark performance against competitors and set KPI goals to achieve competitive advantage.
• Develop automated workflows to nurture leads through the customer journey effectively.
• Conduct training sessions for team members on best practices in email marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field required.
• Proven experience in managing successful email marketing campaigns a must.
• Strong understanding of email marketing platforms, such as Mailchimp or HubSpot.
• Excellent analytical skills with the ability to interpret data and trends.
• Knowledge of HTML and CSS for email template design is an advantage.
• Familiarity with best practices for email deliverability and compliance regulations.
• Exceptional communication and interpersonal skills to work cross-functionally.