Digital Marketing Executive 22D25

A Digital Marketing Executive plays a pivotal role in developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. This dynamic role involves the creation and execution of digital marketing strategies that align with the business goals, driving traffic, engagement, and leads that deliver sales and customer retention. The ideal candidate is well-versed in the latest digital marketing tools and techniques, including content marketing, social media advertising, SEO, SEM, and email marketing. Strong analytical skills are necessary to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Adaptability to fast-paced changes and a knack for storytelling through various digital platforms will aid in shaping compelling marketing campaigns that captivate our audience.

Responsibilities

• Develop and implement digital marketing strategies to meet the organization's goals.
• Plan, execute, and optimize digital projects across multiple platforms and tools.
• Create engaging content for various digital channels, including blogs and social media.
• Manage and maintain the organization's website to enhance user engagement.
• Utilize SEO, SEM, and PPC campaigns to drive targeted traffic and sales.
• Analyze data and generate reports to measure campaign effectiveness and ROI.
• Collaborate with designers to produce consistent, on-brand marketing materials.
• Stay current on digital marketing trends and apply them to marketing campaigns.
• Coordinate with team members and external partners to enhance marketing efforts.
• Monitor and manage the company's social media profiles and related interactions.
• Develop email marketing strategies to increase customer engagement and retention.
• Track KPIs and adjust marketing strategies to meet changing business conditions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience as a Digital Marketing Executive or similar role is essential.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• In-depth experience with web analytics tools and digital marketing software.
• Excellent verbal and written communication skills are mandatory.
• Ability to work independently and as part of a team with a collaborative approach.
• Proficiency in Microsoft Office Suite and other relevant creative software.