Copywriter (225-927)

A Copywriter is a visionary storyteller who transforms concepts into compelling written content that engages and motivates the target audience. Working collaboratively across multiple teams, a Copywriter's work is integral to the success of marketing campaigns, brand-building strategies, and content marketing initiatives. Their creativity and strategic insight help shape the narrative of a brand, ensuring consistency in voice and message across numerous channels. The role requires someone who can think both strategically and creatively, with excellent written communication skills and a deep understanding of the audience’s needs and preferences. An effective Copywriter will contribute not only through wordcraft but by weaving a story that resonates and connects with potential customers.

Responsibilities

• Develop creative and engaging copy for marketing campaigns across various platforms.
• Collaborate with marketing and design teams to plan and execute content strategies.
• Conduct thorough research to understand the products, industry, and target audience.
• Maintain and ensure consistent brand voice and tone across all written materials.
• Edit and proofread copy to ensure grammatical accuracy and clarity before publishing.
• Engage with clients to better understand their needs and objectives for content.
• Analyze the performance of content and implement improvements based on feedback.
• Manage multiple projects simultaneously, ensuring timely completion of each task.
• Stay up-to-date with industry trends to incorporate fresh ideas into content creation.
• Collaborate with content strategists to create content that supports business goals.
• Adapt writing style to suit different platforms, such as social media, blogs, and ads.
• Work within deadlines while producing high-quality, compelling content consistently.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Proven experience as a Copywriter or in a similar creative role in the field.
• Exceptional writing, editing, and proofreading skills across diverse mediums.
• Strong understanding of SEO principles to optimize copy for search engines.
• Excellent communication and teamwork skills for cross-functional collaboration.
• Portfolio of published articles or advertising content showcasing creative abilities.
• Ability to translate complex concepts into clear, engaging, and concise copy.