Communications & Brand Manager 23O25

The Communications & Brand Manager is a pivotal role within our organization, tasked with shaping and maintaining the company's brand image and ensuring consistent messaging across all media platforms. This role involves developing comprehensive communication strategies, managing public relations efforts, and steering the brand's identity towards a cohesive and powerful presence in the market. The ideal candidate will possess a strong understanding of marketing principles, have an innovative approach to brand management, and demonstrate exceptional communication skills. This position requires close collaboration with cross-functional teams to align the brand's narrative with business objectives and foster a compelling brand story that resonates with our audience.

Responsibilities

• Develop and implement strategic communication plans to enhance brand visibility.
• Oversee all internal and external communications to ensure brand consistency.
• Manage and enhance public relations initiatives to positively influence public perception.
• Collaborate with marketing teams to create engaging content for diverse audiences.
• Monitor market trends to identify opportunities for brand positioning and awareness.
• Evaluate communication campaigns' effectiveness to ensure alignment with objectives.
• Coordinate the development of promotional materials and brand collateral.
• Lead crisis management efforts to mitigate reputational risks and maintain brand integrity.
• Foster relationships with media outlets to secure favorable press coverage and partnerships.
• Analyze competitor strategies to inform the brand’s competitive positioning.
• Guide and mentor junior communication team members to enhance their skill sets.
• Organize and manage events to promote the brand and engage with stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Minimum of five years of experience in brand management or communications.
• Proven track record of successful communication and PR campaigns.
• Strong written and verbal communication skills and attention to detail.
• Experience with digital marketing channels and analytics is highly desirable.
• Excellent problem-solving skills and ability to manage complex projects.
• Ability to work collaboratively with cross-functional teams and external partners.