Category Manager (225-1008)

The Category Manager plays a crucial role in developing strategies to increase sales and profitability for specific product categories within a company. This position involves a deep understanding of consumer needs, market demands, and competitive landscapes to enhance product offerings, alignment, and presentation. The Category Manager works closely with suppliers, sales teams, and other departments to optimize product range, seasonal product rotation, and promotional activities. Finding innovative ways to promote and enhance demand for product categories is a key function, alongside managing relationships with stakeholders and monitoring industry trends to maintain a competitive edge in the market. Analytical skills, strategic thinking, and excellent communication are vital for success in this role, which ultimately aims to maximize the performance of product categories and contribute significantly to the overall growth and success of the company.

Responsibilities

• Develop and implement category management strategies to increase overall sales and profitability.
• Conduct thorough market research and competitor analysis to inform product positioning and strategy.
• Collaborate with suppliers and procurement teams to negotiate favorable terms and secure product stock.
• Monitor and analyze key performance indicators to measure the success of category strategies.
• Lead cross-functional teams to create effective marketing and promotional plans for product categories.
• Ensure optimal product range selection and seasonal product rotation based on market demand trends.
• Manage relationships with vendors to maintain competitive pricing and high-quality product offerings.
• Analyze consumer behavior to adjust product category strategies and meet customer needs effectively.
• Prepare detailed reports and presentations on category performance for senior management and stakeholders.
• Stay updated with industry trends to identify new opportunities and mitigate potential risks.
• Coordinate with sales teams to ensure alignment on product category sales objectives and goals.
• Support product development initiatives by providing insights and analysis from category performance data.

Requirements

• Bachelor's degree in Business, Marketing, or a related field is required.
• A minimum of three to five years of experience in category management or a similar role.
• Strong analytical skills and experience using data to drive strategies and decisions.
• Proven expertise in market analysis and developing strategies based on consumer insights.
• Excellent negotiation skills and experience working with suppliers and vendors.
• Strong communication and interpersonal skills to work effectively across departments.
• Ability to manage multiple projects simultaneously and meet tight deadlines efficiently.