Specialist - Influencer Marketing

Role: Specialist- Influencer Marketing

You should apply if you have:

• 3–4 years of experience in influencer marketing, social media marketing, or campaign management.
• Experience developing influencer strategies aligned with brand objectives and target audience demographics.
• A track record of identifying, evaluating, and reaching out to influencers across Instagram, YouTube, blogs, and other social channels.
• Hands-on experience negotiating terms, drafting contract agreements, and managing campaign logistics (product seeding, content schedules, payments).
• Strong analytical ability to track metrics, generate performance reports, analyze campaign ROI, and present insights to key stakeholders.

You should not apply if you:

• Dislike collaborating with influencers to give creative direction and review/approve content against brand guidelines.
• Prefer not to handle campaign logistics, scheduling, payment management, or contractual agreements.
• Are uncomfortable researching industry trends, competitor activities, and emerging social media platforms.
• Struggle with analyzing campaign performance data, key metrics, and generating reports for strategic decision-making.

Skills Required:

• Influencer strategy development and target audience demographic research.
• Influencer identification, evaluation (audience demographics, engagement rates, content quality, brand fit), and personalized outreach.
• Negotiation, contract agreement drafting, and payment/deliverable management.
• Campaign logistics coordination, product seeding, and publishing schedule management.
• Creative direction, content collaboration, feedback, and content review/approval.
• Performance analytics, key metric tracking (reach, engagement, conversion rates), and ROI analysis.
• Relationship management with influencers, agencies, and external partners.
• Industry trend, competitor activity, and emerging platform research.
• Performance reporting and presenting insights to key stakeholders.

What will you do?

• Strategy Development: Develop comprehensive influencer marketing strategies aligned with brand objectives and research industry trends, competitor activities, and emerging platforms.
• Influencer Identification & Outreach: Find and evaluate influencers across Instagram, YouTube, blogs, and other channels based on engagement, content quality, and brand fit, then handle outreach and negotiations.
• Campaign Management: Conceptualize campaign ideas, coordinate product seeding, oversee content schedules, and monitor campaign performance to maximize ROI.
• Content Collaboration: Provide creative direction and feedback, working closely with influencers to review and approve content that aligns with brand guidelines.
• Performance Reporting: Track KPIs (reach, engagement, conversion rates), generate regular campaign performance reports, and present data-backed recommendations to key stakeholders.
• Relationship Management: Maintain strong long-term relationships with influencers and agencies, acting as the primary contact while managing contracts, payments, and deliverables.

What success looks like

• Strategic Brand Alignment: Executing influencer strategies and content collaborations that strictly align with brand objectives, guidelines, and target demographics.
• Campaign Optimization & High ROI: Continuously analyzing campaign performance data and KPIs to optimize future campaigns and maximize return on investment.
• Seamless Campaign Operations: Smooth coordination of end-to-end campaign logistics, from product seeding to content publishing and on-time deliverable tracking.
• Strong Partner Relationships: Cultivating and maintaining positive, professional relationships with influencers and external agency partners.

Work Experience:

• 3–4 years of experience in influencer marketing, social content collaboration, or agency/brand campaign management.

Working Days & Location:

Monday – Friday

Location: Golf Course Road, Gurugram, Haryana

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing. We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.