Social Media Manager

As the Social Media Manager, you will be responsible for overseeing the day-to-day management of multiple digital marketing campaigns across various social media platforms. You will play a key role in executing paid search, display, and social advertising strategies to drive brand visibility, engagement, and conversions. Your expertise in campaign implementation, analytics, and content creation will contribute to the success of our clients’ digital marketing efforts.

ROLES & RESPONSIBILITIES:

1. Supervise the daily execution of social media campaigns for clients, including planning, posting, campaign management, monitoring, and content creation.
2. Stay updated on social media trends, innovations, and developments in design and applications to ensure campaigns remain relevant and effective.
3. Create or suggest creatives for social and digital pitches, aligning with client objectives and target audience preferences.
4. Support or monitor copywriting for social media platforms according to monthly calendars and social event coverage.
5. Develop comprehensive marketing plans to enhance brand image, increase customer engagement, and improve conversion rates.
6. Track key performance metrics of social media campaigns to optimize results and provide progress reports to management.
7. Review and approve all advertising media for print or web, ensuring compliance with brand guidelines and regulatory requirements.
8. Assist with pitches by providing insights and content ideas to support pitch strategies and objectives.
9. Research and analyze social media trends, ad revenue, and web visitor data to enhance social media presence and campaign effectiveness.
10. Create brand captions and copies for social media postings, maintaining consistency and brand voice across platforms.
11. Set up and optimize clients' social media pages to maximize visibility and engagement.
12. Schedule and monitor postings to maintain consistent engagement on all brand handles.
13. Aid in the daily promotion of brand campaigns online and implement strategies to organically increase followers on popular social media platforms.
14. Manage a high volume of daily social media posts while ensuring quality and relevance.
15. Improve customer engagement and promote social media campaigns to enhance brand visibility and reputation.
16. Handle Online Reputation Management (ORM) for brands, monitoring and managing online reviews and comments.
17. Develop a comprehensive content strategy for social media reels, including topics, themes, and posting schedules.
18. Review content to ensure compliance with relevant regulations, copyright laws, and brand guidelines.

REQUIREMENTS:

1. Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
2. Proven experience of 4+ years in social media marketing, with a track record of managing successful campaigns.
3. Strong leadership and team management skills, with the ability to motivate and inspire team members.
4. Excellent communication skills, both written and verbal, with the ability to convey complex ideas effectively.
5. Proficiency in social media management tools, analytics platforms, and content creation software.
6. In-depth understanding of social media platforms, algorithms, and best practices.
7. Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
8. Creative thinking and problem-solving skills, with a passion for innovation and experimentation.
9. Ability to thrive in a fast-paced environment, prioritize tasks effectively, and meet tight deadlines.
10. Certification in social media marketing or related fields (e.g., Facebook Blueprint, Google Analytics) is a plus.