Senior Executive- Performance Marketing

Company Overview

Prohed is a dynamic marketing services company based in Gurugram. With a dedicated team of young expert minds, Prohed excels in delivering innovative and intelligent marketing solutions. Specializing in enhancing digital visibility, managing reputation, generating leads, and providing market intelligence, Prohed is committed to helping businesses grow through a robust blend of digital media and market intelligence.

Job Overview

We are seeking a Mid-Level Senior Executive in Performance Marketing to join our team at PROHED in Gurgaon. This is a full-time position that requires a strategic thinker who can effectively manage digital marketing campaigns. The role involves optimizing conversion rates and planning media strategies to achieve desired business outcomes.

Qualifications and Skills

• Extensive experience in Facebook Ads and Google Ads management to drive effective digital campaigns.
• Proficiency in conversion rate optimization techniques to enhance customer interaction and engagement.
• Strong skills in campaign management, including planning, execution, and analysis, to achieve key performance targets.
• Ability to create and implement strategic media plans that align with business objectives and optimize resource allocation.
• Advanced understanding of performance analysis metrics to track campaign success and inform future marketing efforts.
• Excellent communication skills for effective collaboration with cross-functional teams and stakeholders.
• Strong analytical skills to assess market trends and consumer insights for informed decision-making.
• Proven track record in handling budgets efficiently to maximize return on investment in marketing campaigns.

Roles and Responsibilities

• Develop and manage performance marketing campaigns on platforms such as Facebook and Google Ads.
• Conduct thorough market analysis to identify trends and opportunities for campaign development.
• Optimize conversion paths and outcomes to improve overall marketing performance and customer acquisition.
• Collaborate with internal teams to align marketing strategies with overarching business goals.
• Monitor and report on campaign performance, providing actionable insights for continuous improvement.
• Direct and oversee media planning efforts to ensure accurate budget distribution and resource utilization.
• Maintain up-to-date knowledge of industry trends and competitor activities to stay ahead in the market.
• Engage with stakeholders to present campaign results and strategic planning proposals effectively.