Senior Copywriter

Group Bayport is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1800+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

For more about Group Bayport, please visit Website: https://groupbayport.com/about-us/

LinkedIn: https://www.linkedin.com/company/groupbayport/mycompany/

We are looking for talented candidates who would support us on below position. Interested candidates pls go through the JD and share their consent with updated CV for further discussion.

Role : Sr. Copywriter

Location : Gurgaon

Experience: Minimum 2+ years of experience

We’re looking for a Senior Copywriter who blends the art of storytelling with the science of e-commerce. You’ll shape how our brands speak—across websites, product pages, campaigns, and digital platforms. You’ll collaborate with designers, marketers, and product teams to create compelling, conversion-driven content that elevates the brand experience.

Key Responsibilities

Brand Storytelling:

Help define and maintain distinct brand voices across our portfolio. Build narratives that bring our brand values and products to life.

Campaign Development

Ideate and write for digital-first campaigns (performance marketing, email, social, landing pages, etc.) that are both creatively engaging and conversion-driven.

E-Commerce UX Writing

Craft user-centric copy across the entire shopping journey—from homepages to checkout, ensuring clarity, consistency, and ease of navigation.

Product & Category Descriptions

Write concise and persuasive product content that sells while maintaining brand tone and SEO best practices.

Collaborative Concepting

Work closely with designers, product managers, and performance marketers to generate creative ideas that work across media.

Content Optimization

Use A/B testing and performance data to continually refine messaging and drive results.

Educational Criteria

• 4-6 years of experience in copywriting, with at least 2–3 years in e-commerce or D2C brands
• Strong grasp of UX writing principles and how language supports user journeys and conversion funnels
• Able to switch tones and styles for different brands and audiences
• Highly collaborative with strong attention to detail
• Experience working in fast-paced environments with tight deadlines
• Bonus: Prior experience working with lifestyle/home/interior or fashion brands