Senior Analyst - D2C Growth

Job Role: Senior Analyst – D2C Growth

You should apply if you have:

• A sharp, analytical mind that asks ‘why’ three levels deep - whether your background is product analytics, growth, or e-commerce
• Strong problem-solving and RCA skills - you can go from ‘something is wrong’ to a structured diagnosis with evidence
• Quantitative comfort with cohort analysis, funnel math, and statistical reasoning
• An AI-first workflow - you use LLMs and vibe coding tools to move faster than a traditional analyst would
• Stakeholder management ability - you can present a nuanced finding to a department head and push back on a poorly framed brief without friction
• Ownership-driven attitude - you investigate problems no one assigned to you, and you see through findings to action

You should not apply if you:

• Are looking for a role where you hand off a brief and wait for someone else to pull the data
• Need a long ramp time - we expect you to pick up D2C context quickly and start adding value within weeks
• Treat dashboards as the final deliverable rather than the starting point of an insight
• Are uncomfortable operating without perfect data - judgment calls in a messy environment are the norm here

Skills Required:

Must-Have

• RCA & Problem Solving: structured, hypothesis-driven root cause analysis - from symptom to cause to fix
• Data Interpretation & Logical Reasoning: read a dataset, identify what matters, spot what’s missing, draw defensible conclusions
• Metrics Fluency: deep grasp of funnel and product metrics - how they connect and what levers move them
• Analytics Tools: Excel/Google Sheets for modelling; at least one BI tool (Metabase, Looker, or similar)
• AI-Assisted Building: actively use LLMs and vibe coding tools to build dashboards and automate analysis

Good to Have

• Product Analytics Tools: familiarity with event-based analytics (Mixpanel, Amplitude, GA4, or similar)
• D2C or E-commerce Context: prior experience in a D2C, quick commerce, or high-velocity consumer business
• Python: basic scripting for data pulls or automation

What will you do?

Own and Monitor Core D2C Metrics

• Track KPIs daily - cancellation rate, cart drop-off, checkout conversion, COD-to-prepaid ratio, RTO %, funnel stage leakage
• Flag anomalies before anyone else notices them and initiate investigation immediately
• Build a clear picture of where the funnel is healthy and where it is leaking

Run Root Cause Analyses on What is Not Working

• When a metric dips, run a structured RCA - slice by traffic source, device, geography, SKU, and customer segment
• Separate symptoms from causes; go three levels deep before proposing a fix
• Document findings in a format that is shareable with product, marketing, and ops teams

Benchmark Against Competition

• Regularly audit what leading D2C and e-commerce brands are doing - checkout flow, pricing architecture, offer mechanics, CRM nudges
• Translate external observations into Nutrabay-relevant hypotheses and test cases
• Identify gaps where Nutrabay is behind and opportunities where we can move first

Propose and Write Solutions for Cross-functional Teams

• Convert findings into crisp, prioritized proposals for the product, marketing, and visual merchandising teams
• A good proposal has a clear diagnosis, a suggested fix, and an estimated impact
• Follow through to ensure recommendations are understood and actioned

Stakeholder Communication and Reporting

• Present findings and recommendations directly to department heads and founders
• Translate complex data into clear, actionable narratives - and hold your ground when the data tells an inconvenient story
• Proactively share weekly or ad-hoc insight summaries with relevant stakeholders

Light Dashboard Building and Self-serve Analytics

• Spin up lightweight dashboards using AI-assisted tools or Metabase for stakeholder self-serve
• You are not the team’s BI developer - but you can build what’s needed fast when needed

Support Experimentation and A/B Testing

• Work with the product team to design experiments - define success metrics, calculate sample sizes, read out results correctly
• Build a hypothesis backlog from your ongoing monitoring and benchmarking work

Work Experience:

4–5 years of experience

Working days:

Monday – Friday

Location:

Golf Course Ext. Road, Gurugram, Haryana (Work from Office)

Perks:

• Friendly atmosphere
• High learning & personal growth opportunity
• Flexible timings
• Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers until now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.