Job Description

Entity: - Accenture Strategy & Consulting

Team: - Strategy & Consulting – Global Network

Practice: - Marketing Analytics

Title: - Analyst/Consultant

Job location: - Gurgaon

About S&C - Global Network: -

Accenture Applied Intelligence practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition.

WHAT’S IN IT FOR YOU?

  • As part of our Analytics practice, you will join a worldwide network of over 20,000 smart and driven colleagues experienced in leading statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.
  • Accenture will continually invest in your learning and growth. Youll work with MMM experts, and Accenture will support you in growing your own tech stack and certifications
  • In Applied intelligence you will understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative.


What You Would Do In This Role

  • Working through the phases of project
    • Define data requirements for creating a model and understand the business problem
    • Clean, aggregate, analyze, interpret data and carry out quality analysis of it
    • 3+ years of experience of Market Mix Modeling and related concepts of optimizing promotional channels and budget allocation
    • Experience in working with nonlinear optimization techniques.
    • Proficiency in Statistical and Probabilistic methods such as SVM, Decision-Trees, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling marketing mix models.
  • Working along with the team and consultant/manager
  • Looking for insight and creating a presentation to demonstrate these insights
  • Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects
  • Basic level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track and report progress
    • Bagging and Boosting Techniques, Clustering
    • Hands on experience in python data-science and math packages such as NumPy, Pandas, Sklearn, Seaborne, Pycaret, Matplotlib
    • Development of AI/ML models
    • Develop and Manage data pipelines
    • Develop and Manage Data within different layers of Snowflake
    • Aware of common design patterns for scalable machine learning architectures,


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: India City: Gurugram ,Haryana
Company Website: http://www.accenture.com/india Job Function: Information Technology (IT)
Company Industry/
Sector:
IT Services and IT Consulting

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