SandC Global Network - AI - Song - Merchandising-Consultant

Entity: - Accenture Strategy & Consulting

Team: - Strategy & Consulting – Global Network

Practice: - Marketing Analytics

Title: - Analyst/Consultant

Job location: - Gurgaon

About S&C - Global Network: -

Accenture Applied Intelligence practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition.

WHAT’S IN IT FOR YOU?

• As part of our Analytics practice, you will join a worldwide network of over 20,000 smart and driven colleagues experienced in leading statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.
• Accenture will continually invest in your learning and growth. Youll work with MMM experts, and Accenture will support you in growing your own tech stack and certifications
• In Applied intelligence you will understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative.
  
  
  

• Working through the phases of project
• Define data requirements for creating a model and understand the business problem
• Clean, aggregate, analyze, interpret data and carry out quality analysis of it
• 3+ years of experience of Market Mix Modeling and related concepts of optimizing promotional channels and budget allocation
• Experience in working with nonlinear optimization techniques.
• Proficiency in Statistical and Probabilistic methods such as SVM, Decision-Trees, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling marketing mix models.
  
• Working along with the team and consultant/manager
• Looking for insight and creating a presentation to demonstrate these insights
• Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects
• Basic level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track and report progress
• Bagging and Boosting Techniques, Clustering
• Hands on experience in python data-science and math packages such as NumPy, Pandas, Sklearn, Seaborne, Pycaret, Matplotlib
• Development of AI/ML models
• Develop and Manage data pipelines
• Develop and Manage Data within different layers of Snowflake
• Aware of common design patterns for scalable machine learning architectures,