Regional Sales Manager

Your Task

Position Overview

The Regional Sales Manager is responsible for driving business growth for Automotive Functional Safety (ISO 26262), Automotive Cybersecurity (ISO/SAE 21434), and related technical training programs within the assigned geographic region. This role focuses on developing strategic partnerships with OEMs, Tier-1/2 suppliers, engineering service providers, and training partners. The Regional Sales Manager will identify market opportunities, manage key accounts, and deliver revenue targets through consultative technical sales.

Key Responsibilities

• Sales & Business Development
• Own and achieve regional sales targets for Functional Safety and Cybersecurity training programs.
• Identify and develop new business opportunities with OEMs, Tier suppliers, automotive engineering consultancies, and educational institutions.
• Conduct client meetings, presentations, and technical solution discussions related to ISO 26262, ISO/SAE 21434, SOTIF, ASPICE, and related domains.
• Build a strong pipeline through prospecting, networking, and attending relevant automotive events and conferences.
• Key Account Management
• Manage and grow strategic accounts through relationship building and consistent follow-up.
• Understand customer training needs, competency gaps, and compliance requirements.
• Prepare tailored proposals for corporate training, public workshops, and e-learning solutions.
• Ensure customer satisfaction and long-term engagement.
• Market Strategy & Regional Growth
• Analyze regional market trends, competitor offerings, and customer demand for compliance-related training.
• Develop regional go-to-market plans for new training modules or certification programs.
• Collaborate with marketing teams to plan seminars, webinars, campaigns, and regional events.
• Cross-Functional Collaboration
• Work closely with the training delivery team to ensure accurate scheduling and resource allocation.
• Coordinate with product management to provide feedback on industry needs and training content enhancements.
• Support marketing with case studies, market intelligence, and customer success stories.
• Reporting & Forecasting
• Maintain accurate sales forecasts, CRM records, and weekly activity reports.
• Track performance against targets and implement corrective actions where needed.
  
  

• Bachelor’s degree in Engineering, Business, or a related field.
• 4–8+ years of sales or business development experience in the automotive or technical training industry.
• Strong knowledge of Automotive Functional Safety (ISO 26262) and/or Automotive Cybersecurity (ISO/SAE 21434); understanding of typical training requirements is a plus.
• Proven track record of B2B technical sales, preferably with OEMs or Tier-1 suppliers.
• Excellent communication, presentation, and negotiation skills.
• Ability to travel within the region as required.
  
  

• Experience selling compliance training, engineering services, or certification programs.
• Understanding of SOTIF (ISO 21448), Automotive SPICE, or AD/ADAS safety concepts.
• Existing network within automotive R&D organizations.
  
  

• Consultative selling
• Customer relationship management
• Technical understanding of safety & cybersecurity
• Strategic planning and forecasting
• Self-driven and results-oriented
• Cross-cultural communication (for multinational regions)
  
  

• Regional revenue growth
• New customer acquisition
• Key account renewal and retention
• Pipeline development and conversion ratio
• Customer satisfaction and training impact