Product Manager

Hiring Manager: Mona Galhotra
Recruiter: Srimayee Banerjee

Location:

Gurgaon

About the position:

Manage the commercial performance of the business from the point of view of revenue, market share and profitability. With additional inputs for strategic and Tactical planning, Project management, Product Life cycle management, Business Analytics, Budgeting and forecasting experience.

Primary Job Functions:

• Developing and implementing marketing plans for the country according to overall Urology plan and budget.
• Portfolio Strategy & business development planning
• Leading Product Launch and Life Cycle Management in collaboration with sales leadership, local and APAC/global cross-functional stakeholders. 
• Analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. and implement Campaigns to drive Portfolio as per division’s goals.
• Engaging with internal and external stakeholders to facilitate and further the achievements of business goals.

Job Responsibilities

• Strategically managing all aspects of internal and external marketing strategy
• Conceptualize and Lead execution of marketing plans for Urology as per Business goals and budgets, coordinate with internal functions, customers and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc the right set of metrics are in place for tracking success.
• Planning and implementing Product launches and Product life cycle management.
• Monitoring sales performance and effectiveness of marketing programs against goals set.
• Product Life cycle management and working with cross functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans.
• Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption
• Development of key marketing communications for portfolio, works closely with agencies and media to develop right messaging and its delivery, tracking the effectiveness of the communication to drive differentiation.
• Establish relationships with KOLs in the field, Drive KOL and customer engagement
• Conduct investigative research to assess brand image, market share and growth opportunities.

Must Have:

• MBA in marketing 
• 5+ Years of exp is required in Medical devices and marketing. Experience of working in marketing / product management function. 
• Candidate should have handled some product launches independently
• Strong interpersonal communication skills, written and presentation skills and the ability to manage multiple programs at once and effectively prioritize work are essential.
• Candidate should have experience in Product marketing & Digital marketing 
• Proficiency in excel, power point and Microsoft tool
• Candidate with Sales experience or experience in Urology will be a preference but not a limitation
• Experience of working, interacting with KOLs / physicians.
• Experience of working with cross functional teams – finance, sales, regulatory, legal in a corporate environment
• Travel requirement approx. 7-10 days a month.

Requisition ID: 637135