Performance Marketing Manager

About One Impression

One Impression is the #1 creator marketplace connecting brands with authentic influencers and content creators. We’re building the future of how brands and creators collaborate, with speed, transparency, and efficiency at the core.

What youll do

• Own growth strategy: Translate business goals into a clear, performance-driven marketing strategy focused on leads, demos, and PLG conversions.
• Run bottom-funnel paid campaigns: Plan, launch, and optimize high-intent campaigns across Meta, Google, and LinkedIn.
• Demand generation: Drive pipeline using a mix of paid media, ABM, content, webinars, and email.
• Product-led growth: Optimize campaigns for in-product actions, activation, and conversion—not just form fills.
• Performance optimization: Continuously test creatives, audiences, bidding strategies, and landing experiences to improve CAC and conversion rates.
• Tracking & attribution: Own web/app tracking, event setup, and attribution to ensure clean, reliable performance data.
• Marketing automation: Ensure marketing and sales workflows are connected and running smoothly to support demo bookings and conversions.
• Analytics & reporting: Track and report on traffic, CAC, MQLs, demo bookings, conversion rates, attribution, and pipeline growth.
• Budget ownership: Plan, manage, and optimize the marketing budget with ROI as the north star.
• Stakeholder collaboration: Work closely with founders, sales, and product to align campaigns with revenue and growth goals.

What were looking for

• 3–5 years of hands-on experience running and scaling performance marketing campaigns focused on lead gen, demos, and bottom-funnel conversions.
• Proven expertise across Meta, Google, and LinkedIn Ads, including bidding, targeting, optimization, and experimentation.
• Strong understanding of B2B SaaS and product-led growth funnels.
• Experience optimizing for high-intent outcomes (MQLs, SQLs, demos booked, in-product conversions).
• Solid grasp of tracking, attribution, and web/app analytics, including setup and troubleshooting.
• Highly analytical—comfortable working with Excel (pivot tables, VLOOKUPs, IFs) and SQL to extract insights.
• Data-driven, execution-focused, and biased toward testing and iteration.

Why Amplify?

You’ll have ownership, impact, and visibility—building a scalable growth engine from the ground up and working directly with decision-makers. If you care about performance, pipeline, and revenue (not just impressions), this role’s for you.