Events And Marketing Specialist

Job Type

Full-time

Description

Why Birdeye?

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.At Birdeye, innovation isnt just a goal – its our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

Key Responsibilities

Campaign Execution

• Support the planning and execution of integrated marketing campaigns across events, email, paid media, organic, social, and web.
• Localise global campaigns for the UK market, ensuring messaging aligns with customer needs and trends.
• Work with design to develop creative assets for digital and offline campaigns.
  
  
  

Events & Partnerships

• Manage the execution of UK & EU events, webinars, trade shows, and Birdeye own events
• Coordinate logistics, invite lists, follow-up, and promotional materials.
• Ensure events are delivered on time and within budget
  
  
  

Content & Communications

• Create and repurpose content including landing pages, email copy, blogs, case studies, and social posts.
• Support PR, thought leadership, and customer story initiatives.
• Maintain consistency of the Birdeye brand across all channels.
  
  
  

Analytics & Reporting

• Rigorously track both online & offline campaign performance, marketing KPIs, and pipeline contribution.
• Provide insights and recommendations to continuously improve ROI.
• Ensure close alignment with sales on lead quality, handovers and follow-ups
  
  
  

Requirements

Must have:

• 2-4 years of experience in B2B or SaaS marketing (or agency supporting tech brands).
• Strong writing, content creation and communication skills
• Hands-on experience with CRM and marketing automation (HubSpot, Marketo, Salesforce, etc.).
• Basic understanding of SEO, paid media, analytics, and email marketing.
• Detail-oriented, organised, and comfortable managing multiple projects.
• Enthusiasm for creativity, delivering best in-class campaigns.
  
  
  

Nice to have:

• Experience with working within the European region
  
  
  

Why Youll Join Us:

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We dont just set goals – we surpass them. Were a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We dont just talk about making a difference – we make it happen.

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