Event And Webinar Marketing Specialist

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.

Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.

This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.

Wood Mackenzie

Intelligence Connected

WoodMac.com

Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action
  
  

Role Purpose

The Specialist, Event and Webinar Marketing is responsible for delivering highimpact, global email marketing which drive awareness and attendance for inperson events and webinars aligned to our priorities as an organisation and responding to global high profile news events.

The role exists to ensure these events are consistently planned, promoted, and executed across regions through effective email and social marketing, strong stakeholder collaboration, and disciplined use of marketing technology. Working closely with research teams and the Growth and Corporate Marketing Teams, this role supports the organisation’s thought‑leadership and commercial objectives.

Main Responsibilities

Event & Webinar Promotion

• Plan and execute email marketing campaigns to promote global in‑person briefings and webinars
• Support the promotion of these events across regions, working to a central events calendar and global schedules
• Coordinate with internal stakeholders to ensure event information, messaging, and timelines are accurate and aligned
  
  

Email Marketing & Automation

• Build, deploy, and optimise email campaigns using Pardot
• Manage audience segmentation, email journeys, testing, and performance tracking
• Ensure best practices in email deliverability, compliance, and campaign hygiene
• Work with Marketing Operations to ensure Pardot processes are followed and developed
  
  

Social Media Promotion

• Create and schedule social media promotion for events, including webinars and in‑person briefings
• Work with internal teams to align social messaging with brand guidelines
• Monitor engagement and optimise posts to improve reach and registration
  
  

Stakeholder Management

• Work closely with global research teams to understand priorities and translate content into effective marketing campaigns
• Collaborate with marketing, sales, and research teams to maximise attendance and impact
  
  

Platforms, Reporting & Optimisation

• Manage and update Salesforce, ensuring accurate tracking of leads and registrations to ensure all progress through the funnel
• Work with our webinar platform to set up and deliver the webinars
• Track and report on campaign performance, including registrations, attendance, and engagement
• Provide insights and recommendations to continuously improve campaign effectiveness
  
  

About You

• Experience in B2B marketing, ideally with a focus on in person events, webinars, or campaign marketing (3+ years)
• Experience using Pardot or a similar email marketing/marketing automation platform
• Experience working with Salesforce or another CRM
• Familiarity with webinar platforms and virtual event tools
• Experience promoting events across multiple regions or time zones
• Strong project management skills with the ability to juggle multiple campaigns simultaneously
• Excellent written communication skills and attention to detail
• Understanding of global marketing environments and cross‑regional collaboration
• This role would suit a proactive and highly organised individual, with a strong sense of ownership who is comfortable working in a fast paced, global environment
• You are collaborative, with the confidence to work across senior stakeholders
• Have a data driven mindset with a focus on continuous improvement
• Working knowledge of AI‑enabled marketing tools to support content creation, campaign optimisation, audience targeting, and performance analysis (e.g. generative AI, predictive analytics, or similar capabilities)
  
  

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.

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