Director Consumer And Commercial Strategy And Transformation India

Overview

The Director Consumer & Commercial Strategy & Transformation, India, leads the next phase of PepsiCo India’s growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories.

This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, R&D and CFO.

Responsibilities

• Anchor Consumer-Led Growth Agenda
• Define priority demand spaces, cohorts, and consumption occasions for India OU
• Translate consumer insights into clear portfolio choices and growth strategies
• Partner with Foods & Beverages teams to shape where-to-play and how-to-win decisions
• Build Scalable Innovation Platforms
• Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)
• Develop structured pipelines across core, adjacent, and disruptive innovation
• Drive faster concept-to-market cycles with strong commercial viability
• Lead Consumer & Digital Transformation
• Define and drive digital consumer strategy aligned to enterprise growth priorities
• Leverage data, platforms, and new engagement models to enhance customer experience and business performance
• Drive Marketing & Commercial Excellence
• Co-lead transformation programs across marketing, digital commerce, and GTM
• Improve media efficiency, marketing ROI, and integrated execution
• Embed data-driven decision-making and agile ways of working across teams
• Enable Organization & Capability Transformation
• Champion adoption of new tools, platforms, and agile practices
• Build capabilities in:
• Consumer-centric thinking
• Insight-to-action translation
• Innovation and experimentation
• Foster a test-learn-scale culture across functions
• Ecosystem & Cross-Functional Leadership
• Act as a thought partner to category, brand, and transformation leaders
• Collaborate seamlessly with R&D, Supply, Sales, Finance, and Digital teams
• Manage external partners, consultants, and technology platforms to accelerate innovation and impact
  
  

• 12–15 years of experience
• Strong background in strategy consulting or strategy & transformation roles within FMCG
• Experience in FMCG or broader consumer industries
• Strong grounding in Brand Marketing:
• Leading large-scale brand strategies
• Driving integrated campaigns
• Delivering brand equity and commercial outcomes
• Deep expertise in consumer insights - strategy - execution
• Demonstrated ability to build and scale innovation platforms (beyond launches)
  
  

• Experience across Foods & Beverages or multi-category portfolios
• Exposure to digital, data-led marketing, and consumer platforms
• Proven track record in cross-functional leadership in matrix organizations
  
  

• Strong strategic and analytical thinking with business acumen
• Ability to influence senior stakeholders across functions
• Excellence in communication, collaboration, and change management
• Proven ability to lead enterprise-wide transformation programs