Communication Lead

Role Overview

We’re looking for someone who can own and scale how we communicate across the entire user journey—right from discovery to conversion to post-wedding engagement.

At a wedding marketplace, communication is not just messaging—it directly influences high-value decisions like venue bookings, vendor selection, and overall planning experience. This role sits at the intersection of growth, product, and brand, and will play a critical part in driving both user engagement and business outcomes.

This is not a campaign role. This is a full-funnel communication ownership role.

What You’ll Work On1. Communication Strategy

• Own communication strategy across B2C (users) and B2B (vendors/partners)
• Map lifecycle journeys (discovery → consideration → conversion → retention)
• Identify key moments, triggers, and campaigns to drive engagement and conversion
• CRM Marketing
• Execute and scale campaigns across:
• Email
• Push notifications
• WhatsApp
• In-app messaging
• Build and optimize:
• Automated journeys (targeted campaigns, reactivation, lead nurturing)
• Trigger-based communication (webhooks, behavioral events)
• Chatbot and conversational flows for engagement and lead qualification
• Conversion & Engagement Optimization
• Improve open rates, CTRs, and conversion metrics across channels
• Run A/B tests on messaging, creatives, and timing
• Use data and user behavior to continuously refine communication
• Brand & Marketing Communication
• Ensure a consistent and strong brand voice across all touchpoints
• Create and manage marketing collaterals:
• Campaign messaging
• Sales decks and vendor communication
• Landing page and product communication
• Translate product features into clear, compelling communication
• Cross-functional Collaboration
• Work closely with Product, Growth, Sales, and Design teams
• Align communication with business goals like lead generation, retention, and monetization
  

• A team that sits at the intersection of product, growth, and brand
• Works closely with founders and cross-functional teams
• Focused on solving real user problems—not just pushing campaigns
• Moves fast, experiments constantly, and values data-backed decisions
  
  

• Work on a high-intent, high-emotion category where communication directly impacts decisions
• Own the entire user journey, not just one channel
• See direct business impact of your work at scale
• Blend growth, product thinking, and brand storytelling in one role
  
  

• 3-5 years of experience in communications / lifecycle marketing / CRM marketing
• Hands-on experience with tools like CleverTap, MoEngage, WebEngage, HubSpot or similar will be a plus
• Strong experience in multi-channel campaign execution and automation
• Excellent copywriting skills with a focus on conversion-driven messaging
• Data-driven mindset with experience in testing and performance tracking
• Experience in brand communication