Associate Director - Paid Media

About This Job

Social Beat

Location: Gurugram, Haryana, India

Work Mode: On-site

Industry: Marketing Services

Job Description

Social Beat

www.socialbeat.in

Position Summary

We are looking for an analytically minded, Senior Digital Media Manager for Social Beat Digital Marketing Agency to focus on developing, executing, optimize campaign and media planning across Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus.

We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Key Responsibility Areas

Creating and presenting strategic digital media plans based on sound analytics, supported by dataDeveloping innovative solutions to continuously position as a cutting edge source for digital media strategyDeploying appropriate technology platforms to find and engage with key target audience segmentsCreate digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)Develop the annual plan of strategy for the clientFair understanding of performance marketing & therefore, lead performance planning & executionMentoring the junior team members.Manage and engage with client counterparts and internal account teams for key account assignmentsParticipate in new business pitches, etc.Manage & onboard media publishersEnsure plans are executed flawlesslyMaintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetingsLead and manage the budget and client billing process

Skills

7+ years of experience working in media technology platforms.Demonstrates understanding of media basics and conceptsWorking knowledge of Syndicated tools (GA, GDS, GTM, and etc)Understanding of optimization platforms & trafficking platformsMicrosoft Office Software (Outlook, Excel, Powerpoint, Word, etc)Team playerThinks Strategically

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for leading brands and hyperscaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Go Colors, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.